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A day in the life of our Business Development and Client Marketing Manager

Posted 12th Dec, 2019

Ciara Davidson

Ciara Davidson Communications Executive

Stephanie Geddis is Business Development and Client Marketing Manager at ICC Belfast, a position she took on in November 2019. 

She originally joined the company in 2018 as our Digital Executive and a year and a half later her creative flair, commercial experience and expertise allowed her to excel into her new role.

The position requires me to nurture client relationships, both current and newly developed. I support event organisers in making Belfast their biggest yet by enhancing the overall event experience for delegates! Our ethos is to embrace our clients KPIs as if they were our own whether that is to increase delegate numbers, enhance sponsorship opportunities or drive exhibitions, we support them every step of the way.

Stephanie recently worked alongside BAPEN, their events team and their PR team to create and implement a digital first campaign that not only demonstrated the value in attending BAPEN 2019 but also showcased the best of Belfast and what potential delegates could enjoy during their stay. The result? A whopping 25% increase in delegate numbers!

Stephanie loves working with ICC Belfast’s ambitious event organisers to deliver a city-wide conference experience like no other and what better way to do so than with a Northern Irish twist! She is driven to make every event a success by working cohesively with the client and the wider team to create imaginative ideas and solutions.

Stephanie is the link between our sales and event operations teams, working closely with various departments; Production Planners, Event Managers, Catering, ICT and Technical teams, to create a bespoke offering that is tailored to the client’s needs.

Competitive, data driven and measured by nature, Stephanie enjoys implementing campaigns to drive delegate numbers, which are often a resounding success. There really is no KPI too high.

Stephanie is a CIM accredited Marketer with a First Class Honours BSc in Public Relations and a wealth of digital experience having worked for and delivered strategic online campaigns for award winning clients within commercial B2B, Retail and Financial Sectors.

One of Stephanie’s proudest achievements was when she fulfilled Looker PLC’s dream of “taking over Belfast” by truly handing them the keys to the city. She painted Belfast blue through inventive work with digital adshels, from touchdown to departure their delegates journey was truly special. Read more about the Lookers take over here.

Stephanie owns a lively and energetic puppy, Mia and enjoys nothing more than walking her in the beautiful Northern Irish countryside and alongside Strangford Lough.


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