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Driving Delegate Numbers for BAPEN 2019

Nov, 26th 2019


Hall 1 & 2, Boardroom 1 -3, Meeting Room 1-3, Riverside Foyer

Event Overview

In an attempt to make Belfast their biggest yet, ICC Belfast in-house team of marketing experts partnered with BAPEN to deliver a digital first campaign that resulted in a 25% upsurge in delegate numbers. 

At ICC Belfast we know just how important the numbers are! Our sister venues Waterfront Hall and Ulster Hall host over 300+ entertainment events every year, to which  our team of in-house team develop strategic marketing campaigns that catapult event awareness, drive website visits and most of all increase attendee numbers adding to our continuous growth in occupancy. 

We worked closely alongside BAPEN event organisers as well as their PR team to create an integrated campaign that not only demonstrated the value in attending BAPEN 2019 but also showcased the best of Belfast and what these potential delegates could enjoy during their stay.  

At ICC Belfast we inherit our clients objectives as our own because when they win, we win and the City of Belfast wins too. 

Whether our clients want to increase delegate numbers, enhance their sponsorship offering or grow their exhibition space we have the ability to make it happen. 

The Results

The transport networks into Belfast have been brilliant and we have seen a 25% increase in our delegate numbers so the whole meeting has been a fantastic success.

Trevor Smith, BAPEN President Trevor smith

At a Glance

Page views 91% increase
Delegates 25% increase in registrations
Online Registrations 607% increase in online registrations

Photo Gallery

Attendee Stories


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