Event Overview
In an attempt to make Belfast their biggest yet, ICC Belfast in-house team of marketing experts partnered with BAPEN to deliver a digital first campaign that resulted in a 25% upsurge in delegate numbers.
At ICC Belfast we know just how important the numbers are! Our sister venues Waterfront Hall and Ulster Hall host over 300+ entertainment events every year, to which our team of in-house team develop strategic marketing campaigns that catapult event awareness, drive website visits and most of all increase attendee numbers adding to our continuous growth in occupancy.
We worked closely alongside BAPEN event organisers as well as their PR team to create an integrated campaign that not only demonstrated the value in attending BAPEN 2019 but also showcased the best of Belfast and what these potential delegates could enjoy during their stay.
At ICC Belfast we inherit our clients objectives as our own because when they win, we win and the City of Belfast wins too.
Whether our clients want to increase delegate numbers, enhance their sponsorship offering or grow their exhibition space we have the ability to make it happen.
The Results
The transport networks into Belfast have been brilliant and we have seen a 25% increase in our delegate numbers so the whole meeting has been a fantastic success.
Trevor Smith, BAPEN President
At a Glance
| Page views | 91% increase |
| Delegates | 25% increase in registrations |
| Online Registrations | 607% increase in online registrations |
Photo Gallery
Attendee Stories
Related Case Studies
If you have any other questions about our event space, our team would be happy to help
International Association Event
One Young World 2023 Launch
Belfast’s bright future in business events
Hybrid Event
INVENT 2020 live from ICC Belfast's Hybrid Studio
Hybrid Event
STATSports product launch live from ICC Belfast Hybrid Studio
ICC Belfast partner with world-leading GPS and sports tracking provider, STATSports.
Hybrid Event
Delivering a hybrid solution for NI Chamber
Adapting and responding to the need for virtual events.
Corporate Meeting/Event
Creating a delegate experience for AstraZeneca
The Science of Emotional Connections
Exhibition
Driving Delegate Numbers for BAPEN 2019
A 25% increase in delegate numbers
European Association Event
8th European Conference on Mental Health
For its 8th year, the European Conference on Mental Health veered into the local spotlight, showcasing its enlightening lessons and collaborative ethos during a three-day event hosted by ICC Belfast.
UK Association Event
The Royal Statistical Society Conference
Each year the RSS host its annual conference in different parts of the UK. This year, the conference returned to Northern Ireland for the first time since 2006 and was held in ICC Belfast.
UK Association Event
The Association of Surgeons in Training 2019
Hundreds of surgeons from across the UK and Ireland descended on ICC Belfast.
Corporate Meeting/Event
C&IT week at ICC Belfast
The C&IT Corporate Summit and Agency Forum took place in Belfast for the first time this summer, 250 senior event professionals from the corporate and agency world travelled to Belfast
National Corporations
Benenden Health Conference 2019
Benenden Health is a mutual society in the UK providing private medical cover. Its membership consists of over 800,000 individuals and employees of corporate schemes provided by them.
Gala Dinner/Awards Ceremony
Game of Thrones Premiere
Corporate Meeting/Event
Huawei P30 Series
Huawei showcase new mobile handset device to store colleagues
Gala Dinner/Awards Ceremony
Lookers PLC take over Belfast
We are Lookers Conference 2019
International Association Event
World Health Organization’s International Healthy City Conference 2018
Watch our video case study from the World Health Organization’s International Healthy City Conference
Any Other Business
Looking to do something similar?
If you have any other questions about our event space, our team would be happy to help
